IPC Media
About IPC Media
IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while their websites collectively reach over 20 million users every month.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
Audiences:
Ø IPC Inspire-
(IPC Inspire is IPC's men's division. Its portfolio of 38 brands covers a huge spectrum of interests.)
Their men's portfolio includes brands such as: Country Life, Horse & Hound, Rugby World and Decanter, Nuts, Mousebreaker and NME.
Ø IPC Connect-
(IPC Connect Is the Mass Market Women’s Division. The audience of mass-market women are highly valuable and responsive main shoppers, responsible for the vast majority of UK purchasing decisions.)
Mass market women's division comprises famous women's weeklies including: Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the good to know network.
Ø IPC Southbank-
(IPC Southbank is the upmarket women's division, focusing on the two key markets of Fashion & Women's Lifestyle and Home Interest. Southbank is home to some of the most iconic magazine brands in publishing.)
The upmarket women's division comprises: luxury fashion, lifestyle and brands including; Marie Claire and InStyle, lifestyle brands including; woman&home and essentials and home interest brands including; Ideal Home, Livingetc and housetohome.
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